Theo Ruth’s “Penguin Chair” has been described by Crouwel as “a sculpture of free curved lines.” The new upholstery fabric designed for Chamber is in sharp contrast with this. Crouwel based the print on The New Alphabet, a typeface he designed in 1967, when the first cathode ray tubes made traditional curvilinear letterforms difficult to reconstruct. Crouwel redesigned the alphabet specifically for a computer screen , using only vertical and horizontal lines. Despite this, its designer never meant for it to be used as a typeface. Since some of its letters are unrecognizable, The New Alphabet easily becomes an abstract pattern. For the “Penguin Chair,” Crouwel used his letters to spell the word “grid,” to make the distinction between chair and print, even more obvious.


Carved Birch, Polyester, Organic Cotton, Leather


297/8 × 311/2 × 325/8 IN

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