Wim Crouwel is a remarkable figure in Dutch graphic design with a focus on type. After leaving Minerva Art Academy, Netherlands, Crouwel became an expressionist painter. He continued onto the Rietveld Academy in 1952, where he discovered the pleasure of organising visual information and became fascinated by rationality in Bauhaus type. Despite his systematic approach, the Dutch designer remained in touch with subjectivity. While designing catalogues and posters for Van Abbe Museum from 1954, Crouwel unconventionally translated the artists’ work typographically. In 1963, he co-founded Total Design, the first studio to carry out commissions for the government. Between 1985 and 1993, he was director of Boijmans Van Beuningen Museum in Rotterdam. Crouwel has designed several font sets, including the New Alphabet in 1967. Based in Amsterdam, his work is widely exhibited across the world.