Good design runs deep in the life and history of Carl Auböck IV. Son of
famed modernist architect, Carl AuböckIII, Carl IV has been the
director of Werkstätte Carl Auböck in Vienna since 1993, his family’s
multigenerational design studio responsible for a great many of the
world’s most recognizable modernist products. Founded initially as a
metal workshop in 1900 by his great-great grandfather, Karl Heirch
Auböck, the studio initially produced traditional Viennese bronze
figurines known as wiener bronzen. In 1926, Carl Auböck II studied at
Weimar-Bauhaus under Walter Gropius, who collected and made their
objects famous, when Carl II implemented the still-undefined concept
of industrial design and a modernist approach to the products created
at the workshop. Yet another, Carl Auböck III, joined his father in the
1940s, inheriting the family company and elevating their name to
international status, designing for luxury labels like Hermès and Pierre
Cardin and creating products that gained a presence in Harrods,
Bloomingdales and Chirstofle Paris. Today, the architect and designer
Carl Auböck IV proudly carries on his family legacy, overseeing an
archive of thousands of design classics, and working on visionary
collaborations to guarantee the continuous future of Werkstätte Carl Auböck.
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