Swarovski came into being in 1895, when Daniel Swarovski, moved to the village of Wattens in Austria, with a machine he invented in 1892, for cutting and polishing crystal jewellery stones. Still family owned, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Since 1965, the company has catered to the fine jewellery industry with precision-cut genuine gemstones and created stones. Swarovski’s own brand line of design-driven products includes accessories, jewellery and home décor items, which are sold through more than 2.350 retail outlets worldwide. In 1995, the Swarovski Kristallwelten, the multi-media crystal museum, was opened in Watten to celebrate Swarovski’s universe of innovation and inspiration. The Swarovski Crystal Society has close to 300,000 members of crystal figurine collectors.