Sjoerd Kooistra graduated from Dutch art Academie Minerva in Groningen in 2004 with a Bachelor in Graphic Design. Driven by admiration, amazement and incomprehension, Kooistra works as a graphic designer, illustrator and artist under the name ‘A Heart That Works’. He is based in the quiet village Surhuizum in the Netherlands; has no personal website, nor mobile phone, living simply and by meeting people in person. This value for physical connection is communicated in his art. Using simple imagery, such as the outline of the Dutch King’s head in ‘Don’t Look Down’, which he transformed into an interactive and educational wire loop game, Kooistra is able to make art meaningful and thought provoking. The foundation for his work is based on the motto: ‘Simplify everything and perform it perfectly’.