People People is an innovation and technology design studio based in Stockholm. Started in 2010 by alumni of the Umeå Institute of Design, they have been named one of Europe’s hottest start-ups by Wired magazine. People People products offer solutions rooted in research and intuition, and they describe their approach as “knowing people better than they know themselves,” priding themselves on identifying needs and proposing solutions that place the consumer front and center. Combined with a strong sense of environmental sustainability as well as material quality, they have redesigned household objects like electric water kettles and razors, and their Transparent Speaker ran a successful Kickstarter campaign. Their goal is to “understand people first and always take steps towards sustainability,” taking inspiration from human-centered functionalism and minimalism, such as Japanese designer Naoto Fukasawa’s work.