Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren are behind Front. They met studying industrial design at Konstfack University College of Arts, Crafts and Design in Stockholm, where they founded the design group in 2003. Prioritising discussion, exploration and experimentation, they have made furniture reflecting their fascination with magic, created a constantly changing interior and objects from explosions. Their products communicate a story to the observer about process, material or conventions within the design field. While they work together from initial ideas to the final product, Front has collaborated with significant international brands such as Moooi, Moroso, Ikea and Häagen-Dazs, and even assigned parts of the process to animals, computers and machines. For their use of the latest technologies, Front was awarded Designer of the Future at the 2007 Design Miami/ Basel.