Born in London as David Robert Jones, David Bowie is recognized as the most influential artist of all time, having made 30 studio albums over his career. Before becoming Bowie in 1966, he performed in The Kon-Rads, The King Bees, the Mannish Boys and the Lower Third. He first entered the charts at No. 5 with ‘Space Oddity’ in 1969. After signing to RCA label, Bowie adopted his alter-ego, Ziggy Stardust, whom he toured America as in 1972. Characterized as glam rock, his early work paid homage to London’s artistic scene. Besides music, which he had elevated to an art form, Bowie experimented with mixed media, mime, cinema and acting. He was the first major artist to release a song digitally in 1996. Ten years later, Bowie received the Grammy Lifetime Achievement Award.