Alex de Witte is an industrial designer from Goes, Netherlands, who aspires to make the initial moment of inspiration transparent in a first encounter with the object, from the way it looks to how it functions. After graduating with honors from Artemis, an Amsterdam-based academy renowned for higher education in styling & design, De Witte pursued a career as designer and manager in the corporate sphere. As a student, De Witte focused on experimentation and research. As a fully independent designer working from his studio in ’s-Hertogenbosch, in the South of Holland, he continues that research for the purpose of developing originality. Today, the designer is expanding his collection of original rugs, vases and lamps, combining techniques to make unpredictable and beautiful products.